You had your business all figured out. Customers were finding you in the Yellow Pages and from your newspaper Ads. But then the world went and changed all that – messed it all up. Now people look for your products or services online but they can’t find you. When they search Google, Yahoo and Bing, they find your competitors. Maybe you even tried posting on social media sites like Facebook, LinkedIn and Twitter. You might even have seen limited results but couldn’t keep up with constant posting that seemed like a waste of your valuable business time and resources – time and resources that only big businesses seem to have and exploit. Maybe there are even other small businesses that claim your virtual turf. So what are they doing right that you’re not doing? What’s the secret to online traffic? I’m going to give you a simple answer and I’ll even give you a simple set of activities to do that help your search engine ranking. Better yet, I promise not to waste your time, making you read through fluff.
Here it is – the secret formula of search engine ranking:
The secret to search engine ranking, is a simple algorithm: TSR = QC / T.
That’s, “Top Search Results (TSR) equals Quality Content (QC) over Time (T).” Yup, it’s going to take both time and effort. Like the tortoise that beat the hare, your success in search engine ranking requires consistency and perseverance. You might think, “of course he’d say that, he just wants to get repeat customers.” Well, we do want repeat customers – what could possibly be wrong with wanting repeat customers since that’s what you want too, isn’t it? It also happens to be true that you get what you earn. If you have ever tried online marking then you know it’s true.
The most important thing you can observe about the internet is all about what is happening right now. In fact, that’s how Twitter got started. Twitter initially posted the question, “What are you doing now?” What you did yesterday counts but not as much as what you are doing today. When you stop telling people what you are doing today, you lose their attention and the attention of the internet as a whole. Google is about relevance: if you want rank high on Google you have to stay relevant. Yahoo is about popularity: if you want to rank high on Yahoo you have to stay popular. How can you be relevant or popular in an online world if you don’t post anything valuable today… everyday? Think about it like a giant high school popularity contest. Would the cool kids stay cool if they didn’t keep doing and saying cool stuff? So all I’m telling you is what you already know, that you have to post to Facebook, Twitter and Linked in every day. I’ll even tell you how to make it simpler for yourself. Go to Hootsuite and sign up for an account. You can create your content in advance and have it post automatically.
Wait a minute, did I just give away the farm?! No, because you’re going to need a Hoostsuite account to work with us anyway. We’re here to help the people who fall into one or more of the following three categories of small to moderate businesses:
- Companies who don’t have the resources to post themselves
- Companies who don’t have the time to post themselves
- Companies who don’t want to post themselves
These are the same three things that your competitors who rank high on search engine results have going for them. They have dedicated content managers who love to post content every day. Let’s face it, you’re not in business to post content online. You’re in business to build a better widget of provide stellar service of some kind. If you wanted to post content every day then you would have gone into business as a content writer. And that’s why you need Social Media Ghostwriters; to post content for you so you can keep running your business. Its ok, we like posting content.
To get started today just search our directory for the nearest Social Media Ghostwriter to you. It’s our goal to provide a media writer in your area but if you can’t find one from our list, it’s no problem – just contact the closest one to you even if he/she is out of state. We can do the work remotely with the same efficiency as if we were right next door.